A bank's public website redesigned in 3 months

Leading a major local bank’s public website's redesign
Lead Product Designer

People management
Project scoping
Project planning
Stakeholder management
Design management
Research design
Field research
Workshop design
Workshop facilitation
Prototyping and testing
Presenting and documenting work
As a solo consultant in partnership with

Digital product design, branding and communication agency


Erste Bank Hungary is part of Erste Group, one of the largest financial services providers in Central and Eastern Europe serving 15.7 million clients in over 2,700 branches in seven countries


Erste Bank’s international HQ launched a new design system, which required the complete redesign of their website.


I led Why Partner's senior team of UX Designers, Art Directors and Copywriters.


Despite the 3 months deadline the project was finished on time. Our core design ideas (simple product pages, a knowledge base, self-care push) made it to the final product, and were adopted by customers based on our KPIs.


While the aesthetics and functional blocks were set by the design system, after the scoping workshop, we saw that there were plenty of room to take other strategic goals and industry trends into account:

  • Simplified product pages delivered clear messages about the bank’s offerings.
  • A knowledge base made content governance more sustainable, kept product pages light and focussed and paved the way for a future chatbot, and a unified sales- / customer support system.
  • Involving the Call Center in the design process provided customer insights, improved content quality and ensured good governance later on.
  • Online self-care options were offered in-context and with consistent presentation to channel low-value transactions away from CC and the stores.

How I did in this project?

He is an affable, kind co-worker, who is great to work with. He is an inspiring presence, who always has his eyes on the target. He successfully lead the project to completion. He is totally capable of navigating a project through a high-tension environment of a large organisation of such a bank. I'd be happy to work with him again.

Peter Zsembery
Lead Copywriter, Why Partners