Website redesign for a real-estate developer

Increasing online leads by simplification
Lead Product Designer

People management
Project scoping
Project planning
Stakeholder management
Design management
Research design
Field research
Workshop design
Workshop facilitation
Prototyping and testing
Presenting and documenting work
As a solo consultant in partnership with

Digital product design, branding and communication agency



Our client was one of the top 20 largest property developers in Europe.

The goal was to significantly increase the number of online sales leads.


Our process consisted of three main phases:

  1. Strategy: workshops to map business goals, research to map user groups and needs
  2. UX design: IA, page flows, functional and high-fi wireframes (Sketch, InVision), workshop between iterations
  3. UI design and brand identity

Our client was satisfied with the results of the project and the opportunities we presented, and they decided to rebuild their website on a new platform to make those feasible.

Personal takeaways

Real-estate development was a new domain for me. I enjoyed looking behind the curtains, and learn about their business.

How I did in this project?

Francis was great help to us. We have worked together on fintech, ecommerce and saas products and he turned out to be an excellent research planner and ux strategist. It’s always fun working with him, both for us and our clients - an invaluable asset in meetings, workshops and also in the design process.

Adam Horn
Co-founder of Why Partners