Digital product design, branding and communication agency
The founders had extensive insights on what makes an invoicing solution work for retailers.
Where they needed help, is choosing a first target market and designing a first MVP for it.
As a contracting Product Design Lead I led Why Partners' senior team of UX designers, UI designers and Communication experts.
The prototypes made the founders’ concept tangible, which helped them pitch their service to prospects and early-adopters.
During the contextual inquiries I learned that invoicing for SMEs is habitual and its tool is of small importance. These two qualities made getting people to adopt a new invoicing solution really hard.
The customer journeys highlighted moments where the MVP could tap into existing habit triggers and contexts where customers were open for communication.
These factors profoundly affected market development opportunities, therefore played a crucial role in choosing the initial target segment for the first MVP.
Francis was great help to us. We have worked together on fintech, ecommerce and saas products and he turned out to be an excellent research planner and ux strategist. It’s always fun working with him, both for us and our clients - an invaluable asset in meetings, workshops and also in the design process.