Digital product design, branding and communication agency
A Hungarian top 10 e-commerce company (50k visits per day, €30K in revenue).
Our client opted for complete website redesign for two reasons:
In partnership with Why Partner a Budapest based boutique product design agency.
I led the month-long design strategy phase, and utilized a combination of qualitative and quantitative methods, with heavy emphasis on data analysis, to map the company's current customer base and their attitude towards the current website and towards the proposed changes.
The cross-examination of CRM-, behavioural- and perception-based segmentation painted a picture of drastically different customer groups. To accommodate the needs of both our client ended up splitting up the website to a content-first magazine and to an e-commerce site.
Francis was great help to us. We have worked together on fintech, ecommerce and saas products and he turned out to be an excellent research planner and ux strategist. It’s always fun working with him, both for us and our clients - an invaluable asset in meetings, workshops and also in the design process.